TRUST JESUS MOVEMENT / OUR PURPOSE

WHY WE
EXIST.

WE EXIST TO POINT PEOPLE TO JESUS.

One declaration. Millions of stories. A movement inviting the world to trust Jesus.

Timothy and Felita wearing Trust Jesus crewnecks
ONE DECLARATION CAN START A CONVERSATION. ONE STORY CAN ENCOURAGE ANOTHER.Proverbs 3:5–6

01 / OUR BEGINNING

BEFORE IT WAS A SHIRT, IT WAS A DECLARATION.

Trust Jesus Movement was born from one man’s encounter with God during one of the most difficult seasons of his life.

When our founder, Timothy T. Luckett, encountered Proverbs 3:5–6, the words became more than a passage of Scripture. They became a personal decision—a decision to trust Jesus even when life didn’t make sense.

That decision began a journey of discovering Jesus, learning to trust Him, and deepening his relationship with Him through every season of life.

Eventually, that declaration found its way onto a T-shirt.

But something happened along the way.

The shirt became a conversation. The conversation became an opportunity to share a testimony. And the testimony revealed something much bigger than apparel.

If one man’s encounter with Jesus could change the direction of his life, imagine what could happen if millions of people began sharing why they trust Him.

That’s why we exist.

Portrait showing a Trust Jesus sweatshirt

02 / THE DECLARATION

ONE DECLARATION. MILLIONS OF STORIES.

We believe there is power in a personal declaration.

When someone says, “I TRUST JESUS,” they’re doing more than repeating words.

They’re making a decision about where they place their confidence, who they depend on, and how they choose to live.

For some, those words are a declaration of faith.

For others, they’re a reminder to keep trusting when circumstances become difficult.

And for someone searching for answers, those two words may become an invitation to consider Jesus in a way they never have before.

A declaration can start a conversation. A conversation can open the door to a testimony. And a testimony can point someone to Jesus.

03 / YOUR TESTIMONY

YOUR STORY MATTERS.

We believe everyone who has encountered Jesus has a story worth sharing.

Some stories speak of deliverance. Others speak of endurance, restoration, forgiveness, or learning to trust God through unanswered questions.

Revelation 12:11 reminds us of overcoming by the blood of the Lamb and the word of testimony.

That’s why we encourage people not only to declare their trust in Jesus, but to share the reason behind their declaration.

Because someone else may need to hear how Jesus has met you in your life.

Your story may become someone else’s encouragement to keep going.

REVELATION 12:11 · THE WORD OF THEIR TESTIMONY

OUR MISSION IN MOTION

DECLARE IT. SHARE IT. WEAR IT.

Real people. Real moments. A message that creates opportunities for others to hear about Jesus.

Model wearing a cocoa Trust Jesus statement T-shirt
01

DECLARE.

Make the decision.
I TRUST JESUS.

Two people wearing red and black Trust Jesus signature shirts
02

SHARE.

Tell your story.
Your testimony can change a life.

Model wearing a pink Trust Jesus hoodie
03

WEAR.

Live the declaration.
Let the shirt start the conversation.

DECLARESHAREWEAR

DECLARE, SHARE, and WEAR are three expressions of our movement.

04 / APPAREL WITH AN ASSIGNMENT

WHAT WE WEAR HAS AN ASSIGNMENT.

We don’t believe Trust Jesus apparel should simply look good.

It should carry a message.

A T-shirt can start a conversation in a grocery store. A hoodie can remind someone to remain faithful. A hat can invite a stranger to ask a question.

Our apparel gives everyday people another opportunity to be living witnesses.

We are reminded in 2 Corinthians 3:2–3 that our lives are to be living letters, known and read by others.

Our apparel doesn’t replace our witness. It creates opportunities for that witness to be shared.

We wear the message so we can share the message.

Model wearing an olive Trust Jesus shirt
50MOUR GOAL
NOT A SALES COUNT

05 / THE VISION

50 MILLION DECLARATIONS. ONE MOVEMENT.

We envision 50 million people boldly declaring:

I TRUST JESUS.

And behind those declarations, we envision stories being shared, lives being encouraged, relationships with Christ being deepened, and more people being invited to put their trust in Him.

Not simply 50 million T-shirts.

Not simply 50 million people recognizing a brand.

50 million declarations pointing people toward Jesus.

And every declaration is an opportunity for another story to be told.

THE MOVEMENT CONTINUES WITH YOU

NOW IT’S YOUR TURN.

Maybe you’ve trusted Jesus for years. Maybe you’re learning to trust Him through a difficult season. Or maybe you’re still trying to understand what trusting Him really means.

Wherever you are in your journey, there’s an invitation.

Make the declaration. Live the declaration. Share your story. Encourage someone else.

Because this movement doesn’t end with our story.

It continues with yours.

I TRUST JESUS.